Carla Zuniga

I need to show you something that stopped me in my tracks.

Someone on Etsy is selling a grocery list.

A printable. Grocery. List.

Lines. Categories. A pencil in the photo.

something that requires minimum skill to make.

16,200 people bought it.
At $1.71 each.
That’s almost $28,000.

From a grocery list.

And you’re still wondering if you should make a course because you don’t know if people will purchase your skill that you’ve refined over many years that people already pay you top dollar for when they come to see you.

If the market will pay for THAT, imagine what it will pay for something you’ve spent years perfecting.

Your technique. Your process. The thing clients come back to you specifically for. The thing your coworkers ask you to show them.

That’s not just a skill.

That’s a product waiting to be built.

And I built something that shows you exactly how to package it.

Course dropping in June. Stay tuned for more details to come.

What skill are you sitting on? Drop it in the comments below.

Let me bust a myth that’s keeping a lot of creatives stuck.

You do not need a big following to sell a digital product.

The online world has conditioned us to believe we need to hit some magic number first.

Ten thousand followers. Fifty thousand. A hundred thousand.

And then…THEN, we’ll be ready.

That’s not true.

I’m a hairdresser. I’m not an influencer. I don’t have hundreds of thousands of followers.

And I’m about to launch my first digital product because I finally stopped waiting for the number to be big enough.

Here’s what’s true…..
The people who already follow you trust you. They believe in what you do. They’re your warmest audience and you don’t need a million of them to make your first sale.

Ten people who genuinely believe in what you do will buy from you before ten thousand strangers ever will.

So if you’ve been waiting to hit a number before you start building something, stop waiting.

Your following is big enough.

Right now.
Today.

The only thing standing between you and your first digital product sale is not your follower count.

It’s the belief that you’re not ready yet.
You’re ready.

Are you waiting for a number? Drop it below! I want to know where you are.

So glad I was asked this question!

These are 2 terms that completely changed how I think about money.

Active income:
You show up, you get paid.
You don’t show up, you don’t get paid.

That’s it. That’s most of our lives as creatives.

Your clients. Your bookings. Your shifts. Your gigs.
The moment you stop, the money stops.

Passive income:
You build something once.
And it keeps paying you whether you show up or not.

While you’re sleeping.
While you’re with your family.
While you’re doing the work you love.
It doesn’t care if you had a slow week.
It doesn’t stop when you do.

Here’s what not ever shared with us:
Creatives already have everything they need to build passive income. The skill people already pay you for. The thing clients come back to you specifically for.
That’s not just a skill. That’s a product waiting to be built.

And I built something that shows you exactly how to package it.

More coming soon. Follow along. 🤍

And, please keep DMing me questions. I love answering them!

The video speaks for itself! I’m just so excited to get this out into the world.

The feedback that I’m getting so great, and the adjustments that I made are gonna make it so much easier for people to be able to create their digital asset.

There are three weeks left for my beta testers to go through everything and give me the rest of the feedback and then the next step is refine everything and then launch this course!

Stay tuned!

You already know what your signature skill is. You just haven’t heard it out loud yet.

Here’s the easiest way to find it:
Ask your clients. Ask your coworkers. Ask the people who come back to you again and again.

Ask them: “What is it that you come to me for specifically?”

The answer will probably surprise you.

Because the thing that feels completely natural and effortless to you , the thing you do without even thinking is the exact thing someone else would pay to learn.

You’ve been sitting on a digital product this whole time. You just needed someone to point it out.

Whatever they say? That’s your signature skill. That’s your creative currency. That’s the thing you package and sell.

And I can show you exactly how to do that. More coming soon.

Rachel Zoe just said exactly why I created this course.

It doesn’t matter who you are or how much money you make if all of your income comes from you physically having to do the thing, you are limiting yourself.

That’s it. That’s the whole reason.

I don’t care if you’re a hairdresser, a chef, a tattoo artist, or a teacher. If your income stops the moment you stop, you already know this feeling.

I built something about that. And I cannot wait to share it.

4 weeks of beta testing left. Then I refine. Then I launch.

Excited? Absolutely.

Scared? Also absolutely.

But nothing happens if you don’t try. So here we are.
Follow along. You won’t want to miss this.

🎥: .richbff +

Let me introduce you to a term that’s about to change how you think about how you make money.

An evergreen product.

Evergreen means it never expires. Just like an evergreen tree stays green all year round, an evergreen product keeps selling all year round. You build it once. It sells forever.

And for creatives? Digital products are the easiest and most accessible evergreen product you can build.
No inventory. No shipping. No restocking. Instant delivery. And because it’s digital, no returns.

You create it once and it works for you while you’re sleeping, while you’re with your family, while you’re doing the work you love.

Now here’s your homework 👇

Start thinking about what an evergreen digital product could look like for YOU in your industry.

Are you a hairdresser with a signature technique? A chef with a method people always ask about? An actor who knows the business side nobody teaches? A makeup artist whose clients always want to recreate your looks?

That knowledge, the thing people already come to you for, is your evergreen product waiting to be built.

You just have to package it. And, I’ve built that system for you.

More on how to do exactly that. Coming soon. 🤍

Drop your creative industry below and what type of evergreen product you want to create.

🔥🔥🔥💃🏼💃🏼💃🏼

Hair by me ✨✨
#2026 -show