Urban Decay Cosmetics
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Be Fearless
Cool Not Cruel Urban Decay appeals to those who relish in their individuality and embrace what makes them different.
We have challenged the industry’s definition of beauty since 1996 when we disrupted the sea of pink dominating makeup counters everywhere. From our all-encompassing range of bold and velvety eyeshadows – which include our bestselling (and often-copied) Naked palettes – to our award-winning eye pencils, budge-proof mascaras and cult-status makeup setting sprays, our version of “pretty” has always been pretty different.
the queen of eye makeup is tapping in with her take on the viral GASH EYESHADOW.
, show us how it’s done.
soft glam 🤝 meet Gash
shows us how it’s done using
24/7 Eyeshadow in Gash
Liquid Stick in Melted Onyx
24/7 Lip Pencil in Hidden Truth
Lip Toy in Drizzled
urban decay 🤝
catch your UD faves at Olive Young’s first US location in Pasadena.
Free Tube Job Mascara deluxe sample with any Urban Decay purchase in-store while supplies last.
*reaches for that one album while recreating this GASH glam* 🏴
SHOP GASH NOW
available at online and TikTok Shop
our inner scene queen is screaming rn.
came to hang & shot some of our faves rocking the new 24/7 GASH EYESHADOW.
talk about legendary…
It’s THE SHADE
our diehard “girls gone gash’ crew came to UDHQ and tried, tested & approved the final formula for GASH, so you know it’s legit.
FORMULA FILES: GASH EDITION
UD’s head of Product Development Sara is here with all the tea on our legendary eyeshadow GASH, back from the dead and dropping 5/29 and on TikTok Shop.
3 looks. 3 Lip Toys. same diva.
shows the versatility of Lip Toy Staining Glossing Oil in shades Pop Off, Fresita, and Nitro Buzz.
blush blindness 🤝 Lip Toy blindness
makeup artist has done it again with this strawberry glam look on in Lip Toy shade Fresita.
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