Habit Cosmetics
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Clean beauty for colorful people. Multi-tasking formulas, guilt-free sustainable packaging, certifie And we believe that the wellness movement is for everyone.
Aja Frierson created Habit in 2013 because within the clean beauty space, she saw lots of brands doing one or two things really well, but no one offering everything she was looking for in all in one brand. With Habit, Aja's goal was to create amazing clean makeup and offer value in 4 different ways:
- Non-toxic, vegan and cruelty-free formulations
- Multi-tasking formulas (because we're all busy
POV: You don’t need a new manicure... you just need to top it off with ✨Pearl of A Girl✨
One swipe over your favorite shades and suddenly your nails are serving fairy-core, mermaid-core, magical-girl energy. 🧚♀️🌈💫
Layering Pearl of A Girl over Vo**ur + Golden Hour for the prettiest iridescent glow. The easiest way to refresh an old mani, add dimension, and make everyone ask, “Wait... what color is that?” 👀
Bye bye polish, hello hydration! 😍
Our quick and clean polish remover is perfectly sized for travel, and features 98% natural-origin ingredients like sweet almond and sunflower oils, leaving nails and cuticles feeling soft, nourished, and hydrated.
Added bonus, it’s delicious light orange blossom scent turns every swipe into a fresh, spa-like experience 🌿😍🌿
Clinically tested to remove polish quickly and completely without drying or damaging nails.
💥 𝑪𝑶𝑴𝑬𝑩𝑨𝑪𝑲 𝑸𝑼𝑬𝑬𝑵 💥
Kiss damaged nails goodbye 💋 with our innovative gel nail rehab treatment!
Powered by a triple AHA complex, Pro-Vitamin B5, and Hexanal, this breathable treatment is clinically proven to deliver 90% 𝙨𝙩𝙧𝙤𝙣𝙜𝙚𝙧, 𝙝𝙚𝙖𝙡𝙩𝙝𝙞𝙚𝙧 𝙣𝙖𝙞𝙡𝙨 in just ONE week 💅
☀️ 𝓖𝓸𝓵𝓭𝓮𝓷 𝓗𝓸𝓾𝓻 ☀️
I call this shade “happiness in a bottle” and it’s easy to see why 😍
She’s bronzed, she’s golden, she sparkles in the sun…what’s NOT to love?! 🧡😌🧡
🎥:
Our fave “your nails but better” shade ☀️💅☀️
Vo**ur is a gorgeous, high-shine sheer wash of rose that instantly elevates ANY look! 😍
Infused with antioxidant rich Hibiscus and Samphire for naturally stronger nails, our innovative formula delivers 100% more hydration and 57% protection from UV-A damage.
05/26/2026
Your favorite duo is back in stock! 😍
The ultimate nail care set designed to deliver long-lasting, vibrant manicures while nourishing and protecting your nails.
With our 𝑷𝒓𝒆𝒑 + 𝑺𝒆𝒂𝒍 𝑫𝒖𝒐, you’ll experience up to 𝟏𝟎 𝐝𝐚𝐲𝐬 𝐨𝐟 𝐜𝐡𝐢𝐩-𝐟𝐫𝐞𝐞 𝐰𝐞𝐚𝐫, along with UV protection and a nourishing blend of AHAs, pomegranate and hibiscus extracts for your strongest and healthiest nails yet! 💅
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Decisions, decisions! 🔥😮💨🔥💅
Our new shade Caviar took the win this time, but which color would you have gone with??
05/21/2026
That face you make when you discover you get a FREE organic multi-use color with any order over $50 this month! 💥😍💥
That's right, 𝓣𝓱𝓮 𝓤𝓵𝓽𝓲𝓶𝓪𝓽𝓮 is 3 products in one for your eye, cheeks and lips 💄
Infused with hyaluronic acid, collagen-boosting peptides, moringa oil and nourishing blend of vitamins to visibly plump skin and lock in moisture!
A $28 value and yours free while supplies last 😝
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05/19/2026
Ingenue in the perfect everyday n**e 😍
Infused with antioxidant rich Hibiscus and Samphire for naturally stronger nails, our innovative formula delivers 100% more hydration and 57% protection from UV-A damage.
Say hello to your best nails yet! ✨🤍✨
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Malibu, CA
90265
