Imperfection is Beauty Lashes

Plot twist… I don’t want to be the face of everything anymore. 😂

For years, I built businesses where I had to constantly show up, sell myself, teach, educate, create, lead, and basically BE the brand.

And honestly? I’m ready for something different.

I’m realizing that one of the things I actually fu***ng love is being behind the scenes….

👀looking at someone else’s business and seeing the opportunities they’re missing, figuring out how to position them better, creating the strategy, building the marketing, and helping them actually MAKE MORE MONEY from what they’ve already created.

So yes, I’m pivoting.😂🙃

I’m still mentoring. I’m still coaching. I’m still using everything I’ve learned from years of entrepreneurship.

I’m just using it differently now.

Less “look at me and my business.”

More “let me show you what we can do with yours.”

And honestly… this feels a hell of a lot more like where I’m supposed to be.

So come along for the crazy ass journey of me building a social media marketing agency.

Happy Monday! 🤣😎

what type of affirmations do you tell yourself in the morning??

I think one of the hardest things I’ve had to learn is how to fall in love with myself again.

For years, my identity was lashes.

It wasn’t just my job. It was who I was.

Every decision I made, every goal I chased, every sacrifice I made… it all revolved around building that business. I would’ve done anything for it.

Then one day, the thing I loved most stopped fulfilling me.

It became exhausting. It became overwhelming. It became the biggest lesson of my life.

And honestly, that s**t f**ked me up for a while.

But here’s what I’ve learned..

Your business can be your passion, but it can’t be your entire identity.

Because if your identity is built on one business, one career, one title… what happens when you outgrow it?

It’s okay to pivot.

It’s okay to admit that the version of you who built one dream isn’t the same version of you who’s meant to build the next one.

You’re not quitting.

You’re evolving.

I’m incredibly grateful for everything this industry gave me. It shaped me into the person I am today. But I’m also allowing myself permission to become someone new.

Lately, I’ve been building something different.

Something that feels aligned with who I am now.

I’m not quite ready to share everything yet… but I promise it’s coming.

Maybe this season isn’t about finding yourself.

Maybe it’s about remembering that you were always more than the business you built.

And maybe… it’s time to fall in love with yourself again 💜

After moving four different times and starting clientele Fresh every single time not knowing anybody, these are the things that I’ve done to get students inside of my classes.

First thing I would do is get on Google and start looking up local beauty schools. Local beauty schools are completely underrated when it comes to educators trying to actually get students in their class.

So what you’re gonna do is you’re gonna call the beauty school or email them and tell them that you want to do a demonstration of whatever service that you wanna teach. You are not gonna charge you’re gonna do it for free and you’re gonna go in there and talk to the students.

I personally taught Lashes so I would bring in stuff for them to actually feel tweezers in their hands and actually touch. Lashes apply Lashes to a sponge and get familiar with having the adhesive and tweezers.

That was a good way for me not only to connect with students, but also the school because they would have me come back every quarter whenever they were getting new students inside of enrollment.

I have done this every single time. I’ve moved to a new state and wanted to get new students so you have to get out of your comfort zone.

You can’t just post and hope that students are actually going to show up. It’s not gonna work that way.

Do you want to position yourself as the authority and that’s what you’re gonna do because you’re gonna put your ass in that school and they are going to totally want to take your class!

Let me know in the comments below if you have tried this strategy before.

When I tell you, I was contemplating walking out of my “9 to 5 today that I only work one day a week at“ I was literally contemplating walking out because I had nothing to do for like four hours.

My brain is wired like an entrepreneur not like a corporate. I cannot be in office space and do nothing. I put on my fu***ng phone all day when I could be sending that time actually wasn’t on and in my business making my own money making it for somebody else.

Entrepreneurship is not easy there are days that I want to give up and not even think about promoting my business.

But then I remember I go back to a 9 to 5 every Friday and motivate to get my ass up and start working on my business every single time..

Whoever said entrepreneurship was easy with a fu***ng liar, but I’m here for the ride.

Let me know in the comments how long you’ve been an entrepreneur for and what you do.

Beauty professionals are sleeping on Facebook. Everyone thinks that it’s for old people, but guess what old people actually have money to spend😂

No, but for real, I have built my clientele across the United States multiple times and I have used Facebook groups to gain new clients.

1. You’re going to find local groups around you like groups that are within your city and town and surrounding areas.

2. You’re going to join the groups and you’re gonna start posting in there that you are a artist in your area and you specialize in whatever you specialize in and that you were taking on new clients. We are not discounting here we are promoting ourselves.

3. The more niche down in your area the more likely will be to get local clients. Don’t be so afraid to put yourself out there and promote yourself.

Let me know in the comments if you have ever used Facebook groups, as well as Facebook marketplace???

Everybody wants clients…
but your bio doesn’t even tell people where you’re located or how to book.

Make that make sense.

You’re posting, showing your work, trying to stay consistent…but when someone actually lands on your page?

There’s no direction.
No clarity.
No way to convert.

So they leave.

And go book with someone who made it easier.

The industry lied to you a little
“Get certified, post your work, and clients will come.”

Yeah… maybe in 2018.

Now? If your page isn’t set up to convert, you’re just creating content for attention, not income.

No location = no trust
No booking link = no action
No structure = no clients

You don’t have a client problem.
You have a business problem.

And most artists stay stuck here way too long because no one is actually teaching them how to operate like a real business.

That’s exactly why I built Imperfection Squad.

Not just to help you get booked—
but to help you become profitable, structured, and positioned as the authority.

Because busy doesn’t mean successful.
And posting doesn’t mean paid.

If you’re ready to stop guessing and actually build a business that converts—

DM me “SQUAD” to get on the waitlist