Floraprima
Floraprima is an extension brand of Rosaprima; set apart to represent specialty flowers.
As color direction moves toward more tonal palettes, maintaining clarity across the assortment becomes critical.
Cloni Success Nuance supports this shift with a flexible tone that integrates easily without overpowering adjacent varieties.
It helps build assortments where transitions feel intentional rather than blended.
A useful element for refined color programs built around controlled tonal progression.
Pastel assortments require balance to avoid appearing flat or overly similar across the offering.
Cloni Success Grand Pastel integrates smoothly across combinations, supporting continuity while maintaining enough structure to hold the palette together.
This allows pastel offerings to expand without losing visual hierarchy.
A strong base for pastel assortments that need cohesion, structure, and commercial clarity.
05/18/2026
Blush assortments benefit from varieties that bring softness without losing definition.
Mistral Panda Blush stands out through its deeper center, adding contrast and focus within a refined blush palette.
Its structure gives the variety a stronger presence in both focal pieces and broader arrangements.
A distinctive blush option for assortments that need softness, contrast, and clearer visual identity.
White assortments remain a volume driver, but demand is shifting toward more texture and variation within the category.
Mistral Bianco and Elegance Bianco offer complementary structures that allow wholesalers to build depth without stepping outside a white palette.
This creates more flexibility across customer segments, from classic to more dimensional work.
05/13/2026
As spring assortments expand, variation becomes essential to avoid uniformity across inventory.
Ranunculus introduce depth through multiple stages, adding movement while maintaining control in design applications.
This translates into a product that adds dimension and supports a broader range of customer needs.
A strong addition for spring assortments built around variation, texture, and consistency.
Floral design:
05/11/2026
Spring assortment planning is shifting toward palettes that balance softness with clear structure.
Elegance Rosa and Cloni Success Nuance provide continuity across lighter tones, while Elegance Rosso introduces a defined focal point that helps organize mixed offerings.
This combination allows distributors to build assortments that feel cohesive while still offering contrast at the point of sale.
A practical approach to structuring spring color programs with clearer differentiation.
Mother’s Day has a way of bringing everything closer.
Cloni Success Favola carries that feeling with a soft, graceful tone that feels natural within the season. Gentle in presence and easy to connect with, it adds a quiet sense of warmth to every gesture.
A flower that feels right for the moments shared on Mother’s Day.
04/29/2026
Mistral Bianco brings definition to one of the most essential categories in floral assortments: white.
With clean white petals and a fresh green center, this Floraprima anemone offers contrast, structure, and versatility across wedding and event work. Its distinctive presence makes it a valuable option for assortments where white needs to feel refined, distinctive, and current.
Brought to life in collaboration with , Flora Center, and .
Partners:bistro
04/27/2026
Color, texture, and quality come together through the Natura Moderna Collection.
Featuring Sorrento, Carezza, Galaxy, and Vega, Floraprima ranunculus bring movement, depth, and structure to floral compositions across event and design work.
Brought to life in collaboration with , Flora Center, and .
A refined specialty collection designed to add distinction across premium floral assortments.
Partners:bistro
04/20/2026
Poppies were never here to sit still.
With their fine petals and vivid tones, they bring lift, movement, and a playful sense of flow to the composition. Loose in feel, precise in ex*****on, they capture spring with a freshness that feels spontaneous and distinctly Floraprima.
Explore our collection: https://floraprima.com/collections/poppy-collection
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175 SW 7th Street Ste 2301
Miami, FL
33130
