Vatarie Cosmetics
Make a statement w/ our bold, high-quality shades that are kind to both you & the planet. Stay tuned!
Caught in full glam… and still eating.
She’s rocking our 2-in-1 bestseller Soft Spoken layered over a full beat and still shining through like it’s the main character.
Gloss on top, soft pink tint underneath… that combo hits every time.
This is why it’s sold out.
No matter the look natural or full glam Soft Spoken finishes it.
Next drop is coming different… stay ready.
02/24/2026
She’s not just wearing the brand… she is the brand. 💄✨
Built this from an idea to a whole movement.
From late nights to luxury gloss.
From concept to confidence.
Vatarie lip tints hit different because they’re vegan, bold, and made to leave a statement — just like the women who wear them. Gloss that shines. Tint that lasts. Energy that speaks before you even open your mouth.
When you step in the room dripping in Vatarie, you’re not asking for attention… you’re commanding it.
This isn’t just makeup.
It’s alter ego.
It’s confidence.
It’s Vixen energy.
If you’re not rocking Vatarie… what are you doing? 💋✨
Soft Spoken is that quiet flex your lips have been waiting for 💋
Goes on crystal clear, melts into a pretty light pink, and when the gloss fades?
The tint stays. Period.
✨ Why it hits different:
• Hydrating + nourishing (your lips stay soft, not sticky)
• Enhances your natural lip tone no harsh pigment
• Perfect for dark lips
• Smoker-friendly (helps even tone + restore softness)
• Low-maintenance glow that lasts all day
This is your everyday, no-makeup makeup lip.
Soft. Clean. Effortless.
If you want lips that look good now and stay pretty later Soft Spoken is the one. 💄✨
Tap in.
01/06/2026
A Letter From the Founder
Vatarie wasn’t created to follow trends.
It was created to set the tone.
I’ve been in the beauty world my entire life. Long before titles, before launches, before packaging and branding I was already obsessed with transformation. Not just how makeup looks, but how it changes the way you show up. How one small detail can flip your confidence switch and make you walk different, talk different, move different.
That’s the energy behind Vatarie.
I created this brand for women who don’t need permission to shine. For women who are building, becoming, evolving and still want to feel soft, powerful, and put together at the same time. Women who want beauty that works with them, not against them.
Our products are intentional. Every shade, every formula, every detail is designed to enhance not hide who you already are. Vatarie is about effortless confidence. The kind you feel when your lips look good, your energy is aligned, and you know you’re stepping into the room as your best self.
This brand is personal. It’s rooted in self-expression, self-worth, and self-celebration. I want every person who experiences Vatarie to feel seen, elevated, and reminded of one simple truth:
You are already beautiful.
We’re just here to highlight it.
Thank you for being part of this journey, this community, this vision.
Welcome to Vatarie.
With purpose,
Leticia A.K.A Plush
Founder, Vatarie Cosmetics
BACK IN STOCK. PERIOD. 💄✨
Y’all asked. We listened. We restocked.
The viral lip tints your lips have been missing are officially back—and they will sell out again.
Soft. Hydrating. That “your lips but better” energy.
If you waited last time, don’t fumble twice.
🛒 Tap to shop now
🔥 Limited stock
💋 Once it’s gone, it’s gone
01/03/2026
RESTOCKED & READY 💄✨
She’s back. The shades you love are officially restocked and back in rotation.
Same luxe feel. Same clean, vegan formula. Zero compromises.
If you missed it last time this is your second shot.
If you loved it before you already know the assignment.
🛍️ Tap in before it’s gone again.
www.vatarie.com
12/08/2025
Vixens… it’s almost that time.
Vatarie will be stepping into Spring 2026 with a whole new vibe, new packaging, new formulas, and a brand experience that hits WAY harder than before.
We took a step back to elevate:
💋 richer pigments
🌸 softer, skin-first formulas
👑 luxury packaging
🔥 colors that turn heads before you even speak
This comeback isn’t about “dropping products.”
It’s about rebuilding a beauty empire that actually makes you feel something.
Spring 2026 we’re outside.
We’re glossier, bolder, and more legendary than ever.
If you’re not rocking Vatarie… I’m sorry.
Vatarie isn’t just a brand — it’s a legacy born in memory, built with love, power, and purpose. ❤️🔥
Every product, every design, every move carries meaning.
This is deeper than beauty or fashion… it’s a tribute to strength, resilience, and becoming everything they said you couldn’t be.
10/08/2025
Your lips deserve a legendary moment 💋✨
The Vatarie Collection Box includes all 3 iconic shades bold, soft, and timeless.
Designed to turn every look into a statement, housed in our luxury black & gold collector’s box 🖤💛
Because every Vixen deserves options.
If you’re not rocking Vatarie… I’m sorry 😘
V.A.T.A.R.I.E.
V – Vision
A – Authenticity
T – Transformation
A – Ambition
R – Resilience
I – Identity
E – Empowerment
Every letter has a meaning. Every meaning has power.
💋 V.A.T.A.R.I.E. = the woman who refuses to settle.
That’s the Vatarie way. ✨
This brand was built for the woman who creates her own lane and never apologizes for her shine ✨
If you’re not rocking Vatarie, I’m sorry 💅🏽
07/29/2025
Whatever your mood, there’s a shade for you.
Cruelty-free • Lightweight • Long-lasting
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Telephone
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Address
1110 Brickell Avenue 430k/53
Miami, FL
33131
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
| Saturday | 9am - 5pm |
