Unpopularyou

Unpopularyou

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Cruelty-free, Clean, Vegan beauty products.

06/01/2026

The relaunch is coming, and everything must go. ✨

Enjoy 40% OFF our current collection before we officially introduce the new Unpopular You.

Thoughtfully formulated skincare. Real ingredients. Real results.

🤍 40% OFF Sitewide
🤍 Discount Applied at Checkout
🤍 While Supplies Last
🤍 No Code Needed

When these products are gone, they’re gone.

Shop now through the link in bio.

05/26/2026

POV: your skincare routine just got softer. ✨

Our Rice + Ginseng Toner was created to feel like a reset for sensitive, tired, stressed skin — lightweight hydration, barrier support, and that healthy glow without the irritation.

Inspired by Jamaican and Korean skincare rituals, because skincare should feel intentional, calming, and effortless. 🤍

The texture, the pour, the ritual… this is just the beginning of the new Unpopular You.

05/15/2026

current everyday lineup ☁️

almond lattes, soft skin, good perfume, long shifts, late nights building a skincare brand… and our rice essence toner with ginseng always.

creating this relaunch has honestly changed the way i think about skincare — less harsh products, more barrier care, more glow, more intention 🤍

the waitlist for the new collection is officially open now. early access in the link in bio.

Photos from Unpopularyou's post 05/12/2026

what’s in my bag lately:

Iced coffee, tangled chargers, random notes, and the toner that’s been keeping my skin together while building a business and working on new products behind the scenes.

I made this for the girls balancing ambition, long days, and trying to still feel good in their skin through all of it ☁️

Our glow ritual rice essence toner:
rice ferment, ginseng, peptides, ceramides + 2% niacinamide for hydration and barrier support without irritation.

05/08/2026

gen z skincare girl: “just give me the glow.”
millennial skincare girl: needs the ingredient list, clinical data, and a peer-reviewed study first 😭

Either way… the Rice & Ginseng Essence Toner understood the assignment.
Fermented rice, 2% niacinamide, peptides, ceramides + ginseng root water for hydrated, calm, balanced skin ✨

made for real skin. not perfection.

05/07/2026

Resetting my skin barrier before bed in 30 seconds 🤍

This Rice Essence Toner has been one of my favorite nighttime steps lately. Lightweight, calming, and gives my skin that healthy glow without doing too much.

Formulated with fermented rice, ginseng, peptides, ceramides + 2% niacinamide ✨

05/06/2026

The gowns were stunning… but the SKIN this year? ✨

Soft glow. Healthy barrier. Hydrated under every camera flash. That’s the kind of beauty we’ll never stop chasing.

Inspired by the red carpet glow of the Met Gala 2026 🤍
Featuring our Glow Ritual Rice Essence Toner with fermented rice, ginseng, peptides, ceramides & 2% niacinamide for hydrated, radiant-looking skin.

Because luxury makeup starts with skin prep.

Who wore it best though? 👀

05/04/2026

We didn’t launch yet… but this already got picked up by a European beauty box.

Our Rice + Ginseng Toner is made for real skin—especially if your barrier is damaged, sensitive, or just tired.

• 2% Niacinamide (gentle brightening)
• Fermented Rice (smooth + hydrate)
• Ginseng (radiance)
• Peptides + Ceramides (barrier repair)

This is your “my skin looks expensive” step.

Launching soon. Join the list.

02/18/2026

Real skin isn’t “before.”
It’s skin doing its job.

Flaking, texture, dullness — these are often signs your barrier is dehydrated or over-exfoliated.

When your skin is supported (not stripped), hydration levels balance, inflammation calms, and glow naturally returns.

The “after” isn’t magic.
It’s moisture + consistency + gentle ingredients that respect your barrier.

Healthy over perfect. Always.

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New York, NY