Basic Principle

First market of 2025 is happening!! 🎉 Catch us at in Manhattan on April 12th + 13th and come say hi 👋🏽 We’re so excited to meet so many incredible makers and small biz owners we admire—and to be a part of this amazing community 💫

Swipe to see the fair map—we’ve hearted where you can find us! ❤️

✨Happy Holidays from Basic Principle!✨

As the year comes to a close, we’re feeling so grateful for this amazing community. Your support, trust, and love for our products mean the world to us, and we couldn’t have done it without you!🧡

Thank you for choosing Basic Principle, sharing your stories, and helping us grow into something truly special. Here’s to a new year full of simplicity, science, and self-care!

Wishing you and your loved ones a season filled with warmth, joy, and moments that matter most.

Last minute shopping for the perfect gift? 🎁 We’ve got you covered with ten thoughtful picks that bring beauty, function, and style to the forefront:

1️⃣ Calpak Travel Duffel Bag – Chic, durable, and ready for every adventure.
2️⃣ Basic Principle Trifecta Serum – The ultimate 3-in-1 multitasker for skin, hair, and scalp. ✨ (Order today—last day for Priority Shipping to receive by Christmas!)
3️⃣ Shark Flex Style Set – Salon-worthy hair, minus the hassle.
4️⃣ Ana Luisa Gold Hoop Huggies – Minimalist jewelry to elevate any look.
5️⃣ Bala Wrist Weights – Stylish fitness gear for the active multitasker.
6️⃣ Dieux Skin Reusable Eye Masks – Sustainable self-care, all season long.
7️⃣ Skincare Bible – The go-to guide for glowing, healthy skin, backed by science.
8️⃣ Multi-Use Milk Makeup Blush – A pop of color for cheeks, lips, and more.
9️⃣ Aerie Loungewear Set – Cozy meets cute for ultimate relaxation.
🔟 Beauty of Joseon SPF Matte Stick – Easy, portable sun protection with a flawless finish.

Black Friday starts NOW! 🎉 No codes needed! Take advantage of our biggest sale of the year:

🖤 30% OFF when you buy 2 or more bundles
🖤 20% OFF 1 item
🖤 FREE BP Tote Bag with every purchase

Hurry, these deals end Monday, 12/2 – shop now while supplies last! 💨

Shop our Black Friday sale early now until 12/2!

✨ 30% off bundles of 2 or more items
✨ 20% off 1 item
✨ Free tote bag with every purchase!

Packing up your holiday favorites!🎁 Thank you for making our holiday sale a success!

The colder months are here, and your skin deserves some extra love! From upgrading your moisturizer to adding a hydrating serum, these dermatologist-backed tips will keep your skin glowing and protected all winter long.❄️

💡 Small changes, big impact:

* Hydrate + lock in moisture.
* Repair + strengthen your barrier.
* Protect with SPF (yes, even in winter!).m

📌Save this post as your go-to guide for healthy, hydrated skin all season.

One product, three targets✨Our Trifecta Serum is here to simplify your routine and deliver results you can see and feel. Here’s how it works:

🧴 Skin: Proven to calm and soothe redness, even for the most sensitive skin types.

💇‍♀️ Hair: Clinically proven to improve hair health with consistent use, leaving it soft, strong, and manageable.

💆‍♂️ Scalp: Soothes dryness and itch while nourishing your scalp for a healthier foundation.

Election Day Bingo! 🗳️ Mark your boxes as you go and make sure you’re fully prepared to cast your vote. Every action counts, and your voice matters! Read below to learn your voting rights 🫶🏽

1️⃣ If you are in line when polls are supposed to close, stay in line — you still have the right to vote!

2️⃣ If you make a mistake on your ballot, ask for a new one.

3️⃣ If the machines are down at your polling place, ask for a paper ballot instead.

If your citizenship, criminal record or other qualifications Re questioned, call 866–OUR–VOTE for trained volunteers who can help!

What does ‘dermatologist tested’ really mean? 🤓 We believe in transparency! Our approach includes extensive testing and consultations with board-certified dermatologists to deliver gentle and effective products. Let’s dive into the details!

📞 Trifecta Serum just called… it said your hair, skin, AND scalp deserve the best! 🫶🏽 From smooth strands to a healthy skin barrier, our Trifecta Serum has you covered.

Did you grab a copy of our tabloid at the pop-up? 📰 We’re all about transparency and science-backed beauty at Basic Principle. Our hero product, Trifecta Serum, is not just another multi-use product—it’s clinically tested to deliver results for sensitive skin, hair, and scalp. 💫 Dive into the trials, ingredients, and the science behind what makes it so effective.