Marketing for Beauty professionals

Hey, did you catch the webinar? How are you guys doing?

I said I was gonna close the offer yesterday buy I am expending it because I noticed that a lot of people didn’t watch it. You can watch it right now and you can still get in and benefit from the offer.

Just send me a DM “I am in” and I will send you a link for payment

Hey, did you catch yesterday’s webinar? How are you guys doing?

I said I was gonna close the offer yesterday buy I am extending it because I noticed that a lot of people didn’t watch it.

You can watch it right now and you can still get in and benefit from the offer. Check out the next post to watch

How to get more visits to your page from relevant people ? How to create a desire to buy? What to DM to make people book?
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Very often business owners spend so much time on creating content. They make posts everyday, create videos, useful texts. But nothing happens...
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That is because they have the same audience they had several months ago. And usually it consists of friends, family, some actual clients and competitors🤨
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So if you are not working on increasing your audience it is hard to understand why you waste your time on creating posts.
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What about the word “relevant”? This is the audience that is interested in your services and products.
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Let’s take this situation: you live in NYC and you are an aesthetician, you have followers all around the country and even the world.
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People love your works, they comment on your posts. Will they buy your service? No😯 they will not travel every month from Chicago to NYC to get a facial 🤷‍♀️ if you are not a celebrity aesthetician.
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I welcome you tomorrow (November, 5th) to my live webinar at 2pm EST where we will discuss
1️⃣what you need to post to create a desire to buy
2️⃣ways to get more relevant followers
3️⃣how to convert a follower into a client
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Are you going to be there?😀 comment “yes” if you are

So you need thousands of followers? 🤔 check this out👇 probably you will change your mind😉

The first and most important thing to know is that there are two types of strategies: blogging and content marketing.
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Blogging means writing something interesting for your audience. Content- marketing means writing something that will help you to sell your products or services😄
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This is the main difference. Building a brand takes time, at least 4-6 months.
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This is what you need to do:
1. choose a person on social media that you think is most successful in your sphere
2. Define whether that person is a blogger or an expert. Do they get paid from the services they offer or from recommending other products?
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Content marketing doesn’t mean that you need to create thousands posts on social media and you will become a well-known brand. The key word here is social✅
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Pages with posts about success get thousands of likes, comparing with other pages that provide information and exact steps to achieve that success.
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That is not because people are lazy, the reason is that people read those posts that are interesting for them.
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How to combine your expertise with interesting content? This is what content marketing does.
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According to Content marketing Institute Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
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Profitable customer action - key moment here.
So now you need to figure out
1. Who is your customer
2. How to get as much relevant visitors as possible
3. How to prepare and convert a visitor into a customer

If you liked the info, We will discuss these steps in next posts😉 just let me know in comments 😄

I know sometimes social media feels like a second job😅

This is why planning your content is the first step to running a successful business and building a personal brand.

Why it’s easier to buy my content plan than to write it by yourself?

1. It’s cheaper than a cup☕️ of coffee. Seems appealing, huh? I keep prices lower to make my products more affordable.
2. It saves your time. The key to success is to delegate tasks to free up time for major challenges⏰
3. After all you may get tired of being an endless source of imagination. I work on my content plans every few weeks to add brand new ideas (always in tune with latest trends)💡

No more days without new posts. No more problems what to write about💁‍♀️

In my content plan you’ll find everything you need to know about planned stories, live videos, IGTV videos for beauty business bosses

To get it use a link in bio

So here is the answer to the following question in comments: “what are the free ways to attract followers? “
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Everybody wants to have many followers.
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Let’s face it, when we spend time working on our page, we want people to see how amazing we are at what we do🙈, and we want to get a proof for it (likes, followings, comments)
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But the first thing you should care about is how to get clients. You can’t eat likes, right?
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So here is the list of the things you can do to get more clients 💁
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1️⃣use hashtags that are not directly associated with your business. For example a person that goes to a lash artist, also can go to the gym or a restaurant
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2️⃣go live with the business that has the similar audience as you have. Eg: Pmu artist + hairstylist
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3️⃣ like the pictures of the persons that leave comments under your competitors’ posts
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4️⃣do a giveaway with tags in the comments
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5️⃣barter with the other beauty biz bosses that has the similar audience: mention each other in stories or in the post.
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6️⃣comment pages about your city or businesses that are located in your city, of course it is better to make a list of places where your audience goes😉
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So, here is the most important step, and it is free for you.
Join my 3 days live marathon, where we will cover all these topics
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You will learn all free and paid ways to drive followers and ways to convert them into your clients.
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You will have a clear understanding what pictures and captions to post to make people want your product or service.
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Also you will learn secrets of fully booked businesses and ways to increase prices.
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This is not the pandemic or your competitors that stop you from becoming fully booked.
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You just to don’t have enough information and desire to do it
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So, we start today. And I welcome you to join me going live today October, 20th at 6pm

This question is to you. Everything is ready , but I want to make it super useful for you. So the question is 💁‍♀️what other topics and issues would you like to discuss and find solutions ?

Let me know in comments👇 I will definitely cover those topics during live videos😃

Why do I want to do this online training?
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Beauty business owners sometimes feel stuck not knowing how to
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1️⃣attract new followers
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2️⃣engage with them to convert into clients
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3️⃣what kind of DM to send to followers that ask the price
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4️⃣what kind of pictures and captions to post to book more clients
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What type of content to post to book more clients? The thing is that you should have 3 types of posts in your feed
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✅expert posts
✅engaging posts
✅calling to action posts
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If you just try to sell everyday saying book online, book using a link, book using DM - this is boring for your followers.
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People come to Instagram to relax, for entertainment and when they see that you are trying to sell them something in each post they just unfollow you
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People should see you as an expert and as an interesting person as well - this increases your chances to book more clients.
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If you want to make your page super interesting you need to ask your followers their opinion. To make them leave comments to your posts.
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The best way is to have a content plan for your business where you have all these types of posts.
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Do you want to get it free?
Check out my previous post 😀

I am launching in a few days an online training “FULLY BOOKED BEAUTY BUSINESS”
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In this training you will learn how to
1️⃣make your page attractive for clients and create a desire to buy
2️⃣build clientele using social media💁‍♀️
3️⃣build a personal brand and increase prices for your services 😀
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If you are interested please let me know in comments👇
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‼️Also you are getting a super bonus ‼️30 content ideas for your Beauty Business😀
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To get the bonus
1️⃣tag 2 beauty businesses you like
2️⃣send me a DM “bonus”