Sam Brocato Salon
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EXPERIENCE THE DIFFERENCE. Located in the heart of SoHo, Sam Brocato Salon is a trendsetting, industrial-chic style destination.
Located in the heart of SoHo, Sam Brocato Salon offers a diverse team of artisans specializing in a full range of services to achieve your every hair and beauty goal. Recognized in NY magazine’s “Best Of” two years in a row, we offer a diverse team of artisans who specialize in a full range of services to achieve your every hair and beauty goal. Our styling and cutting department has a proprietary
04/17/2026
Treat yourself, guilt free 😉
Dinner reservations? Get a blow dry!
Fresh color? Get a blow dry!
Promotion? Get a blow dry!
Self care? Get a blow dry! (And make it special 😌)
Link to book in bio!
04/11/2026
CLEAN BEAUTY, ELEVATED!
SHINE ON is thoughtfully formulated to meet modern, clean beauty standards:
Color Safe • Vegan • Cruelty Free & Free From:
Silicones • Mineral Oils • Sulfates • Parabens • Gluten •
Phthalates • Artificial Dyes • Formaldehyde • Synthetic
Fragrance
Made with Wisdom in SOHO NYC
BOTANICALS ENGINEERED TO PERFORM
04/10/2026
Introducing BXT - the evolution of Beta X Together
Modern. Clean. Performance-driven.
Our newest innovations developed in the BXT Apothecary Lab, tested in the salon, and designed for real life. Made to complement your Together Beauty® routine.
BXT
BOTANICALS ENGINEERED TO PERFORM
04/03/2026
A spring refresh was in order, and a full highlight by then cut & style by was prescribed 💐
03/27/2026
brought Ai hair to life, with this Winter to Spring rooted balayage. This look allows for an easy seasonal re-touch, that looks great in all its phases!!
03/23/2026
Loving these long layers!
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Address
42 Wooster Street
New York, NY
10013
Opening Hours
| Monday | 6am - 9pm |
| Tuesday | 6am - 9pm |
| Wednesday | 6am - 9pm |
| Thursday | 6am - 9pm |
| Friday | 6am - 9pm |
| Saturday | 8am - 8pm |
