De:maf US

Prime Day is here — and so is your sign to finally try Demaf. ☀️

Summer calls for lighter routines, a stronger skin barrier, and products that actually do what they say.

We‘ve got you covered 💙

🛍 Prime Day Deals — June 23 to 26
Up to 50% OFF on bundles
30% OFF on single products
Extra 5%–10% OFF with coupons

Whether you’re refreshing your routine, stocking up on your favorites, or trying Demaf for the very first time — this is the moment.

Your skin deserves a good summer. Let‘s make it happen 🤍

Rosacea? Sensitive skin? We see you. 🤍

Founder Regina knows exactly what you’re dealing with — and she’s here to help you build a skin barrier that actually holds up.

Here’s the one thing most people with rosacea get wrong 👇

Your shower routine.

Yes, really. “Shorter shower, better skin.”

Here’s what to stop doing right now 👀

Long, hot showers — your skin hates them
Washing your face in the shower — the water is too hot and too harsh
Hot water on your face at all — it’s making the redness worse every single time

Rosacea and sensitive skin aren’t just about what products you use. It’s about every single thing that touches your skin.

Start with the shower. You’ll feel the difference faster than you think 💙

Applying Here-oh my first serum once? We need to talk. 👀

Remember the dearie we introduced last week — the one we first met at our pop-up last year?

Turns out, there was still one thing we needed to fix.

🚨 Only layering once! 🚨 We love this dearie so much, so of course we had to step in and set the routine straight.

The right number of layers depends on your skin type — and when you get it right, the difference is unreal. We‘re talking visible changes within a month.

Trust the process. Layer with intention. Your skin barrier will thank you 💙

And to everyone who came through House of Demaf this June — thank you from the bottom of our hearts 🤍

Sitting down at Regina’s vanity, learning about your skin type, building a routine that actually works for you — watching that happen in real time was everything we hoped this pop-up would be.

We‘ll carry every single one of those moments with us 🏠💙

No more excuses not to know Demaf!
Pop-up is live until next week — you in? 👀

🏠Welcome to House of Demaf 🏠
📍 21 Spring St, SoHo, New York
🗓 June 5–21

Nobody asked her to say this. She just did. 😂🤍

She walked into House of Demaf and left as our unofficial milk cleanser ambassador.

Honestly though — the Here-Oh My First Serum might be our most talked about product, but the Milk Cleanser? It‘s our quiet bestseller that deserves way more attention.

Gentle enough for sensitive skin, thorough enough to actually cleanse. If you’re wearing light makeup or just SPF on the daily, this is your sign to use it as your first cleanse — follow up with your face wash and that‘s it.

Apply it on dry skin and gently roll it across your face for about 1 minute. Then add a little water to emulsify — this is the step most people skip, but it makes all the difference.

And please don’t rush the rinse! Make sure to get around your hairline, behind your ears, and along your jawline. Any residue left in those spots? That‘s what causes breakouts.

Thorough cleansing is just as important as what you put on after 💙

More steps doesn‘t always mean better skin 👀

If you’re running a 4+ step routine, try this instead — keep it simple and layer each step with intention. That‘s where the real magic happens ✨

This deary was skeptical at first. Honestly, fair enough.
But now? She uses Demaf every single day without thinking twice 🤍

That’s our favorite kind of story — someone who wasn‘t sure, gave it a real try, and felt their skin actually change.

We genuinely believe that when you do your skincare the right way, your skin barrier will get truly better. And we’re here to help every deary find that.

More people deserve to feel this. We‘ll keep showing up until they do 💙