EmiJay Inc.

EmiJay Inc.

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Heaven-sent hair essentials
Aura Mist in Lychee Baby arrives 5.5 🩷🍧
Shop @sephora + emijay.com Xx
Julianne (Jay)

Our Story

When hair accessories became her go-to form of self-expression, Julianne Goldmark decided to make her own. Goldmark launched Emi Jay alongside her mother in 2009 and underwent a brand refresh in 2019. A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a st

Photos from EmiJay Inc.'s post 07/17/2026

Between sunshine, heat styling, and long pool days, your hair deserves a little extra love 🫶

Shop The Heavenly Hair Towel + Dream Creme Hair Mask, available now on emijay.com

Photos from EmiJay Inc.'s post 07/16/2026

Our Flat Brush is a BYRDIE award winner 🥹🩵 Awarded “Best Hair Brush” for a reason: dual bristles crafted to effortlessly brush, detangle, and provide a glossy finish. This award-winning brush helps banish flyaways and adapts to any hair type. Shop now at Sephora and on emijay.com.

Photos from EmiJay Inc.'s post 07/11/2026

Inspired by warm mornings, sun-washed pastels, and long wedding weekends. The Eyelet Essentials arrive 7.14 at 9 am pst 🍋🧺

Photos from EmiJay Inc.'s post 07/09/2026

A day well spent with Aura Hair + Body Mist + Mina Marlena 👙🍸

Who: Mina Marlena
Where: Los Angeles, CA
EJ must-have: Sweetheart Clip
Summer hair essentials: Aura Mist in Lychee Baby + Infinity Headband

Photos from EmiJay Inc.'s post 07/08/2026

Your moments with The Angel Essentials Set 🥹🪽

🥛 For some much needed r+r: Use Heavenly Hair Milk to seamlessly detangle and reduce frizz
🪽 For a lil’ extra support: Use Angel Hold to keep hair sleek, soft, and effortlessly put together
🤍 For something that keeps up with you on the go: Use Angelstick to glide over flyaways and touch-ups on the go

Photos from EmiJay Inc.'s post 07/06/2026

Summer with a side Emi Jay 🍦🫧

07/05/2026

A pairing for your pool days: use Heavenly Hair Towel with Heavenly Hair Milk for a quick, smooth, and soft air dry 🏝️🩷

Plus, save 20% off site wide during our Summer Sale on emijay.com. Ends 7.7, so don’t miss out!

07/03/2026

Your beach hair essentials are 20% off 🩷

06/28/2026

Little moments from our first ever Spritz Stop in LA 🥹🚗🍹
Drop a 🩷 if you stopped by!

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Address


New York, NY

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm