Generation by Osmo

Christophe Laudamiel predicts:
⚾ Scent in sports
1️⃣ Single-note fragrances
🍃 Naturalistic profiles
🎭 Emotional themes
🪷 Scent stories from East & Southeast Asia
🎨 Elevated perfumer expertise
🔎 The rise of scent curators

Speaking with Sergey Borisov in Fragrantica - our Master Perfumer explores the forces shaping fragrance in 2026. Which one are you seeing the most?

👛 Forget labubus- fragrance keychains are the coolest new accessory. Last week Glossy called out the rise of beauty bag charms, and our collaborator LOUCIL Fragrance is ahead of the curve.

Launched in fall 2025, LOUCIL’s fragrances are designed as sleek keychains to be carried and reapplied throughout the day. The brand’s three scents - Energy, Focus, Relax - were designed by Osmo’s master perfumer Christophe Laudamiel and intentionally crafted to enhance mood.

We’re proud to be the fragrance partner for such an innovative brand. Spread the mood! 🌼

👛 Forget labubus- fragrance keychains are the coolest new accessory. Last week Glossy called out the rise of beauty bag charms, and our collaborator LOUCIL Fragrance is ahead of the curve.

Launched in Fall 2025, LOUCIL’s fragrances are designed as sleek keychains to be carried and reapplied throughout the day. The brand’s first three fragrances - Energy, Focus, Relax - were designed by our Master Perfumer Christophe Laudamiel and intentionally crafted to enhance mood.

Osmo is proud to be the fragrance partner for such an innovative brand. Spread the mood! 🌼

✨This is where safety testing is headed. Osmo’s collaboration with Institute for In Vitro Sciences, Inc. shows how AI-powered research methods can help innovators test new ingredients faster and more accurately.

By combining non-animal lab methods with AI trained on human-relevant data, we’re able to predict skin irritation earlier, before ingredients ever reach formulation.

The impact? Fewer late-stage failures, faster approval timelines, and more confident safety claims. This is a new model for ethical research and smarter innovation.

Thanks to BeautyMatter for featuring us!

🌀 For centuries, humanity has tried to understand smell– first through observation, then science, and now through computation.

A new piece in explores how we’re digitizing scent by mapping molecules into computational space and inventing new ways to design + detect smells. Featuring Osmo’s Olfactory Intelligence platform and our Principal Odor Map, writer Taylor Rayne examines how scent is moving from intuition to infrastructure.

New fragrances, disease detection, and more sustainable ingredients are just some of the emerging possibilities. The future is in the air 🌌

🚀 A new chapter for scent. With expanded resources, we’re advancing our mission to make fragrance a creative medium– one that can be designed, shared, and experienced in entirely new ways.

From molecules to memories, we’re building the systems that bring smell into the digital age. Join us. ✨ osmo.ai

🪄✨ What scent would you create, if anything were possible?

With Osmo’s Olfactory Intelligence, you can turn anything into a scent– favorite movies, geological eras, even “the feeling of hugging a rabbit.”

We asked the entire Osmo team what scent they’d create, if there were no limits. Their imaginations ran wild.

We created three custom scent-scapes for ETERNAL NATURE at ✨

Composed by our Master Perfumer - each fragrance translates an ethereal landscape into an immersive sensory experience.

This is the art of nature– designed to be seen, heard, and smelled.

We’re hiring! Join our team and help build and scale Osmo’s digital scent technology. 🚀

We are hiring across:
• Finance
• Lab operations
• Manufacturing
• Sensory evaluation
• Fragrance analysis
• Sensor hardware

🖇️ Apply today at osmo.ai/careers

😱 DREAM EATER - a new film from - creates an immersive experience of horror for its viewers. Now, that experience includes our most primal sense: smell.

The creators of partnered with Osmo to design a fragrance for their film, turning its plot into a (scary) signature scent.

Scent is deeply tied to memory and emotions– helping storytellers create more immersive, visceral, and unforgettable experiences.

What movie do you want to smell? 🍿

🎸 To celebrate its 25th anniversary, the Museum of Pop Culture didn’t want any old memorabilia. They wanted something unique and experiential– so they partnered with to create the museum’s first-ever signature fragrance.

Inspired by a towering sculpture made of 500+ electric guitars and 30 computers, our Olfactory Intelligence translated MOPOP’s iconic brand into an unforgettable scent.

The result is Electric Harmony, a bold and modern unisex scent that captures the energy of the museum itself. Pop culture in a bottle– smells like lemon, rum, patchouli, and oud.

What would your brand smell like? ✨