The Collection By Scott Fontana

Big volume. Zero effort. ✨ Meet your new blowout essential.

Spray your iron. Thank us later✨

Everything you need for the perfect salon blowout without leaving home ✨

Silk. Pumped. Polished. Armour.

Which one are you reaching for first?

250 years of celebrating freedom, family and unforgettable moments 🇺🇸✨

Here’s to making memories, watching the fireworks and having hair that shines just as bright.

Happy 250th Birthday, America! ❤️🤍💙

POV: You find a product so good, you keep reaching for it. 🤍✨

Our Silk Leave-In Conditioner & Detangler has officially earned a permanent spot in her routine. Lightweight, nourishing and made to leave hair feeling soft, smooth and effortlessly manageable after every use.

Once you try it… you’ll understand why it’s so hard to put down.

Not all heat protectants are used the same 👏

Scott Fontana’s professional technique? Spray Armour Iron Shine Spray directly onto your hot iron before styling. It’s designed to help protect the hair from heat while delivering next level shine and a polished finish.

Have you tried this technique?

Spray. Tousle. Go. Bold makes it that easy.

Hold without the crunch? Yes, please. ✨

Meet Flex our lightweight working spray designed to keep your style in place while letting your hair move naturally. Brush it through, restyle whenever you want and enjoy flexible, touchable hold with a smooth, polished finish.

Because great hair should move with you. 💙