Kela Finlayson

color corrections like this take patience, intention, and a long-term plan.

After years of red/copper tones and previous color history, the goal wasn’t to rush to platinum in one session — it was to preserve the integrity of her hair while slowly lifting through warmth in a healthy, realistic way.

We focused on controlled lightening, strategic placement, and soft dimension to start breaking up the heaviness while keeping the result seamless and low maintenance. This stage is all about trusting the process and prioritizing the health of the hair over instant results.

One thing I’ll always educate my clients on: removing artificial warmth is a journey, especially when maintaining softness and shine is the priority. Healthy blonding will always outperform rushed blonding.

Your hair can only look as healthy as your scalp feels.

Summer buildup is real — sunscreen, chlorine, hard water, sweat, dry shampoo, and excess oil all sit on the hair over time, leaving it heavy, dull, harder to style, and causing blondes to lose their brightness faster.

One thing I’ve been focusing on with my clients lately is scalp health and proper detoxification without compromising the integrity of the hair. The ARETÉ Detoxifying Herbal Hair Wash is one of the few clarifying shampoos I’ve found that actually cleanses deeply while still keeping the hair soft, balanced, and hydrated after.

Formulated with volcanic ash, apple vinegar, sage hydrolate, and silver birch sap to gently lift buildup, rebalance the scalp, and restore shine without the harsh stripped feeling most detox shampoos leave behind.

I also love that it aligns with a more conscious approach to beauty — low-tox, thoughtfully formulated, and free from unnecessary endocrine disrupting ingredients.

A healthy scalp supports better color longevity, cleaner extension wear, improved shine, and overall healthier hair from root to end.

came home feeling creatively refilled ✨
there’s something really special about learning from a brand like ARETÉ that values both luxury results and conscious beauty. so excited to bring this energy behind the chair 🤍

thank you Allison for such an incredible class and for creating such a beautiful, inspiring space to learn in ✨ and thank you to for continuing to redefine what conscious luxury in hair can look like. feeling very grateful for this experience 🤍

luxury should never come at the expense of wellness. ✨

one of the reasons I choose ARETÉ behind the chair is because it aligns so deeply with the kind of experience I want to create for my clients — elevated, intentional, and conscious.

beautiful color is expected. but color crafted without endocrine disruptors, with cleaner ingredients, and with the integrity of both stylist + guest in mind? that’s the standard.

the payoff is always effortless dimension, luminous shine, and hair that feels as healthy as it looks. refined color with a softer approach to beauty.

creating a luxury experience means being thoughtful about every detail — from the atmosphere to the products I trust on my clients every day. 🤍
Root tap: 8.0 + 8.8 5 vol
Mids to ends: 10.31 + 10.2 + 0.00 3.5 vol

golden, soft, blended perfection ✨
this is your sign to go brighter for summer without losing dimension

the goal will always be blonde that still looks healthy and expensive

Fresh chop before baby arrives 🤎✨

Weekend dump