OCOA

A high ponytail with a few face-framing pieces, because the finishing details make the whole look. 💚

Darlines shows us one of her go-to hairstyles for the days she wants her curls up but still very much part of the outfit.

Blending in was never really our thing. 🇩🇴💚

Our co-founder and hermana mayor Cory (Cory Varona) is sharing the decision that made OCOA, OCOA. It’s the same reason our shelves at Ulta Beauty look like home and our curls get celebrated, not hidden.

Nuestra historia is still being written, and we’re so glad you’re part of it, hermana.

What do you want to know about building OCOA? Ask away below. 👇🏽

All she needed was OCOA, and Cathy came prepared with the whole lineup. 👀💚

From wash-day staples to styling and refresh, there’s a step for whatever your curls are asking for.

When both hermanas understood the assignment. 👀

Our co-founders, Cory and Nicol, go from getting ready to fully styled, curls included. Two sisters, two looks, and plenty of volume. 💚

Kinda chic for your curls to be your favorite accessory on every stop of the trip. 👀

Amanda switched up the outfits, the scenery, and the hairstyles, but the curls came along for all of it. 💚

The curls were ready for a reset, and Garylisse understood the assignment. 👀💚

A fresh wash with our Curl Care Shampoo + Curl Care Conditioner, then our Hydrating Curl Cream + Curl Defining Styling Gel to bring moisture and definition to her styling routine.

Soft, defined curls with plenty of volume. Así sí. 🌀

Before we were co-founders, we were just two sisters with big dreams. 🥹💚

We grew up side by side, never imagining that one day we’d build something together that would mean so much to us and to so many other hermanas.

From our Dominican roots to seeing OCOA on Ulta Beauty shelves, every milestone feels a little more special because we get to experience it together.

And no matter how much OCOA grows, we’ll always be two sisters cheering each other on. 🤎