Effortless Beauty

When it comes to beauty, we are on the low-maintenance side. We couldn’t be bothered with trying the seven-step Korean skincare routine (too exhaustive), contouring our features (too complicated) or flat ironing our bushy manes (too time-consuming). But just because we’re lazy doesn’t mean we don’t want to look pulled together. We just wish to master what it means to look flawless with minimal effort.

The easiest way to look effortlessly gorgeous is to keep your skin clean and hydrated. Always make sure to remove your makeup from that day and splash some water over your face to get rid of any dirt buildup. You tend to sweat when you sleep, so keeping your pores clean and open before you hit the hay will help lower the risk of blemishes.

According to a statement from Kim Kardashian on Instagram, KKW Beauty will close down August 1 at midnight, with the site's entire stock of products going on sale before then. In the post, the reality TV star and beauty tycoon explains that the company will "come back to you under an entirely new brand with new formulas that are more modern, innovative, and packaged under a sustainable new look."

For some, makeup and skincare routines are an indulgent pastime. For others, it's just plain exhausting. Some days we can barely remember to put on socks, much less apply 3 different serums before 8 am. But being a low-maintenance gal doesn't mean you can't look flawless.

Who has time to wake up early each morning and put on a full face of makeup before going to work? We all love the gorgeous, elegant look of makeup, but we don't necessarily have time each day to apply it. One of the biggest reasons to use permanent makeup is that you'll wake up each day with a perfectly styled face, saving you plenty of time each morning. You might be concerned that cosmetic tattooing looks fake, but cosmetic beauty has improved leaps and bounds in the past decade. Now, tattooing looks natural and subtle-often, others won't even notice that you have it done!