The Signature Loc Method
Helping luxury locticians create a 6-figure business with less than 50 clients Welcome to Roselee’s Natural Hair Care!
Roselee’s Natural Hair Care is Atlanta’s Premier Natural Hair and Lifestyle Salon. We not only create and promote natural beauty but we also teach and embrace natural living. Our mission is to help you embrace your unique natural texture, and educate you on how to care for it in coils or locks . This insight and acceptance will positively affect your self-esteem, promote a more healthy lifestyle and give you true beauty from the inside out. The RNHC Salon team is a group of trusted, professional natural stylists that are committed to the health and well being of you and your hair. We make it our goal to help each of our awesome clients reach the hair and lifestyle goals they desire.
10/12/2026
Your clients experience more than your technical skills.
They experience your communication, your policies, your processes, and the way you handle challenges.
And as your business grows, those experiences become even more important.
This month, we're featuring Roselee Mathu, founder of The Signature Loc Method and co-chair of the ANHC PRO Rising Stars Business Blueprint.
With years of experience as a natural hair professional, educator, and business mentor, Roselee brings a practical perspective to the challenges professionals face as they grow.
Join us for **The Business Behind the Beauty: Clients, Operations & Professional Excellence.**
📅 Monday, October 12, 2026
🕐 1:00 PM ET
🔗 anhcpro.org/events
Your professional development deserves the same attention as your technical development.
We need to talk about the difference between price and value.
Your price is about you.
Your time.
Your skill.
Your products.
Your education.
Your overhead.
And yes, your profit.
You have to consider all of those things when deciding what to charge.
But value?
Value is determined by the client.
It’s how they feel about what the money they spent with you represents.
And that’s where I think we sometimes get it wrong as service providers.
We spend so much time calculating what everything costs us that we forget to ask:
What does my client actually value?
Maybe she values not having to spend her entire Saturday in the salon.
Maybe she values being able to book without sending three text messages.
Maybe she values knowing exactly what she’s going to pay before she arrives.
Maybe she values consistency.
Maybe she values being able to sit in your chair and trust that you know what you’re doing.
If you don’t know what she values, it becomes very easy to nickel-and-dime her.
An extra $15 for this.
Another $25 for that.
A fee for this.
An upcharge for that.
And from your perspective, every charge makes sense.
But you’re still looking at the service from your side of the transaction.
When you understand what your client values, you can structure the service around those things and build them into the price.
Now she isn’t paying for every little thing you did.
She’s paying for the experience you created.
That’s the difference.
You determine the price.
Your client determines whether it was worth it.
And if you want to charge premium prices, you need to know what makes the experience feel premium to the person actually paying for it.
That’s a Congruence conversation.
“But my rent is higher.”
“My supplies cost more.”
“I’ve invested thousands in education.”
I hear you.
But none of those things automatically create value for your client.
Here’s my unpopular opinion:
When clients begin questioning your pricing, giving them an itemized explanation of your business expenses usually isn’t helpful.
Pay attention to what they may actually be telling you.
“For what I just experienced, this feels expensive.”
Now we have a different conversation.
That’s a conversation about value.
It’s about the congruence between the investment you’re asking a client to make and the quality of the experience you’re delivering.
Your pricing should support your business.
Your value should support your pricing.
When those two are congruent, you don’t have to spend nearly as much time defending the number.
Before you explain your price, examine the experience.
Do you agree or disagree? Meet me@in the comments ⬇️
October Skills Labs
9a to 4p
10/2 Theory Refresher
10/3 Live Models Retightening
10/4 Timed Skill Refinement
10/8 Live Model Retightening
10/17-18 Live Model Loc Take Down
Choose your date, link to register in the stories.
Register Now!
October Skills Labs
9a to 4p
10/2 Theory Refresher
10/3 Live Models Retightening
10/4 Timed Skill Refinement
Comment “Skill “ to register
09/09/2026
This month in the ANHCpro Buisness Blue Print our guest speaker is:
Sharvette Mitchell
CEO, Mitchell Productions
THE PLATFORM BUILDER®
Topic: How CRMs turn contacts into customers, and customers into repeat business.
About Sharvette Mitchell
After a 25-year corporate career, she transitioned into full-time entrepreneurship and has spent the past eight years coaching and training small-business owners.
She's also been recognized as one of the African American Marketing Association's 2025 “50 Black Marketers to Watch” for Content and Creative Excellence.
And now she's bringing that expertise to the ANHC PRO Rising Stars Business Blueprint.
Because growing a natural hair business requires more than technical education.
It requires business resources too.
ANHC PRO members: join us for this month's Rising Stars session.
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