Authentic Beauty Concept

Swipe for behind-the-scenes moments from the AW26 show at London Fashion Week. Hair team led by Global Creative Advocate using Authentic Beauty Concept.

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Want hair that shines like glass? Global Creative Advocate, Hester Wernert-Rijn, shows you how using just three products:​

■ Glow Spray Serum​
■ Working Hairspray​
■ Indulging Fluid Oil ​

​Find the full tutorial on our YouTube channel.​

www.authenticbeautyconcept.com

New name. Same Authentic Beauty Concept.

Authentic Beauty Concept South Africa – Exclusive for Salons (EN, English)

Built for South African hair professionals.

We're continuing our commitment to mindful, inclusive beauty through a new collaboration with the Hair & Care Project charity, founded by our Global Creative Advocate, Anna Cofone. ​

Discover the key initiatives we're supporting, including how we helped make the Chet Lo AW26 show more accessible for blind and low-vision guests.​

www.authenticbeautyconcept.com

Have you experienced our Strong Hold Hairspray? The paraben- and silicone-free formula offers strong hold that's easy to brush out, plus heat protection up to 230°C. ​

www.authenticbeautyconcept.com

Let's go behind the scenes at London Fashion Week AW26 for Joseph.​

Hair crafted by Global Creative Advocate and hair lea, Anna Cofone, using Authentic Beauty Concept.​

The result? Effortless pushed-back hair with a subtle oblique shape.​

www.authenticbeautyconcept.com

Dreaming of gorgeous, glowing hair? Our Glow Spray Serum is enriched with Deep Sea Water Ferment and Ruby Algae, known to reinforce the hair fibre and protect against hair pollution. ​

www.authenticbeautyconcept.com

With its barely-there texture and fine spray mist, our Indulging Fluid Oil can be applied on both damp and dry hair for a boost of shine without a greasy feel. Swipe to learn more about this multitasking oil loved by Camille Razat for a smooth, glossy look.​

​www.authenticbeautyconcept.com

Looking for intense shine? ​

Here's how to apply our Glow Spray Serum for best results — save this post for your next styling session. ​

www.authenticbeautyconcept.com

Suitable for everyone, our All Hair & Scalp Types range has everything you need for healthy hair and a balanced scalp.​

www.authenticbeautyconcept.com