LABEL.M South Africa
LABEL.M Personalised Haircare by TONI&GUY led by Global Brand Director Sacha Mascolo-Tarbuck Created in London in 2005 by Toni Mascolo.
Our mission is to inspire and nurture creativity and individuality in professional stylists and clients around the world. label.m was born out of the love for creativity and passionate dedication to the craft of hairdressing. The many years of product development experience combined with the legendary artistic team's vision fuel the development of new styling techniques and dynamic product innovat
16/07/2026
Winter is here, and your hair deserves a routine that fights back.
Meet the three Label.M heroes that deliver real volume, body and shine all season long:
💨 Fashion Edition Blow Out Spray. Heat-protective, split-end sealing, concentrated blowout perfection.
🌬️ Fashion Edition Volume Mousse. Weightless lift that lasts, without the crunch.
💪 Thickening Cream. Revitaboost Technology that actually increases each fibre's diameter for real, lasting fullness.
Your winter volume routine, sorted. Find your nearest Label.M salon via the link in our bio.
14/07/2026
Curl routine? Carla Klue has it sorted. 🌀
Cleanse, hydrate, define, hold. The Label.M Curl Range does the work so your curls don't have to fight for it.
Shop the full range via the link in bio.
11/07/2026
Cold outside. Smooth inside.
Winter is peak blowout season, and the Label.M Fashion Edition Blow Out Spray is your secret weapon.
Concentrated and heat-protective, it:
✨ Seals and repairs split ends
✨ Nourishes, softens and strengthens
✨ Gives healthy body and glossy shine
✨ Protects from heat damage
Use sparingly. It's that good.
Become a Label.M stockist or find a salon near you. Link in our bio!
09/07/2026
The same products your salon uses. Now available online.
Label.M is now on MHB Online. Professional, biocompatible haircare delivered straight to your door.
No appointment needed. Just great hair.
Link in our bio!
07/07/2026
Flat, limp hair in winter? We've got you.
Slide 1: The struggle is real. Cold, dry air = flat hair season.
Slide 2: Step 1. Cleanse with the Volumise and Thicken Shampoo.
Slide 3: Step 2. Apply Fashion Edition Volume Mousse to damp hair for weightless lift.
Slide 4: Step 3. Finish with Fashion Edition Blow Out Spray before blow drying for body, shine and heat protection.
Slide 5: The result. Full, bouncy, salon-quality volume.
Find your nearest Label.M salon via the link in our bio.
25/06/2026
Seal the cuticle for silky, frizz-free hair. Label.M's Anti-Frizz Smoothing Balm is enriched with Baobab Seed Oil for long-lasting smoothness and manageability.
Find your nearest Label.M salon via the link in our bio.
YOUR CURLS, REIMAGINED ✨
Healthy curls are built with intention. Watch as local Label.M Ambassador shares her signature ritual for defined, hydrated, and frizz-free texture.
From our Yuzu Anti-Frizz duo to the final touch of Weightless Soufflé, each step is designed to elevate your natural pattern using professional, biocompatible formulas.
THE ROUTINE:
🍋 Cleanse & Prep: Yuzu Anti-Frizz & Diamond Dust Leave-In
✨ Activate: Rejuvenating Radiance Oil & Curl Activating Lotion
🌀 Define: Curl Define Cream, Foam & Weightless Soufflé
The Result? Defined, elevated texture that moves with you.
Bring your natural curls back to life. Shop the range at your nearest Label.M salon. 🇿🇦
Content by .hair &
18/06/2026
Meet your ultimate anti-frizz besties. Label.M's Anti-frizz Smoothing Mist and Label.M's Anti-frizz Smoothing Balm are the perfect pair for a sleek, personalised finish. Say goodbye to humidity hair.
Find your nearest Label.M salon via the link in bio.
11/06/2026
Strength is built from within. 🧪✨
Introducing M-Plex: innovative bond-building technology that protects, strengthens, and repairs during your colour or treatment service.
Preserve your hair’s integrity and achieve the ultimate healthy-looking finish.
Exclusively professional. Ask your stylist for the M-Plex treatment at your next visit.
09/06/2026
Frizz doesn't stand a chance.
Label.M's Anti-Frizz Smoothing Balm provides a personalised, science-backed solution to tame flyaways and lock in moisture. Professional results, developed by TONI&GUY.
Find your nearest Label.m salon via the link in our bio.
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Category
Telephone
Address
65 Bofors Circle
Cape Town
7925
Opening Hours
| Monday | 08:30 - 16:30 |
| Tuesday | 08:30 - 16:30 |
| Wednesday | 08:30 - 16:30 |
| Thursday | 08:30 - 16:30 |
| Friday | 08:30 - 15:30 |
