Larietha Smith Permanent Makeup and Beauty

Larietha Smith Permanent Makeup and Beauty

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Larietha is a qualified Somatologist based in Pretoria that specializes in Permanent Makeup and Lash Extensions.

She is a Certified Permanent Cosmetic Professional (CPCP) and a Certified member of PCASA. (Permanent Cosmetic Association of South Africa).

11/08/2025

🚨 Speaker Reveal 🚨 .froio

We’re beyond excited to announce our first international virtual speaker for the South African Permanent Makeup Conference taking place on 31 August 2025! 🎤✨

Meet the powerhouse: Francesca Frio from Biotek®, joining us virtually from Europe to share expert insights on:

💡 Pigment Science & Colour Fading – What Every Artist Should Know
She’ll dive deep into pigment behavior, fading, colour correction, and how to work safely across all skin tones — a goldmine for any serious PMU artist.

Francesca is globally respected for her technical knowledge and role in pigment development at Biotek®. Her session is designed to give artists clarity, confidence, and cutting-edge pigment science rooted in real-life results.

📅 Date: 31 August 2025
📍 Gallagher Estate, Johannesburg
🌐 Virtual seats available too!

🎟️ Visit www.pcasa.org.za for the full lineup and early-bird tickets.

🎥 Francesca’s preview video is coming soon — keep an eye on our bio and stories!

Let’s elevate the standard of permanent makeup in South Africa together! 💥

11/08/2025

🎤 ANNOUNCING OUR SECOND SPEAKER: Lize Hofmeyr

We’re thrilled to welcome the passionate and dynamic Lize Hofmeyr to the stage at the South African Permanent Makeup Conference on 31 August 2025 at Gallagher Estate!

With over a decade of experience in the PMU industry, Lize specializes in brows, lips, eyeliner, and ar**la paramedical tattooing. Her love for this craft continues to grow, and she’s not only transforming lives through her artistry but also shaping the future of the industry through her training and mentorship.

🧬 Lize will be presenting:
“Skin Anatomy & Tattooing Over Trauma”
An essential and insightful talk on how trauma, scar tissue, and skin structure impact pigment retention and healing outcomes — a must-attend for artists serious about long-term results.

📍Where: Gallagher Estate
🗓️ When: 31 August 2025
🌐 More Info: www.pcasa.org.za

🎟️ Tickets are affordable and limited!
👉 Secure your seat today — DM us or head to the site to register.

11/08/2025

ANNOUNCING OUR THIRD SPEAKER: Eugene van der Merwe
We are excited to welcome Eugene van der Merwe, AI Marketing Strategist, Funnel Architect, and founder of VanX Funnels, to the South African Permanent Makeup Conference on 31 August 2025 at Gallagher Estate.

As a multi-business entrepreneur with over a decade of experience in digital marketing, sales psychology, and AI-powered client acquisition, Eugene has helped countless service-based businesses scale effortlessly.

💡 Eugene will be presenting:
“Client Funnels & Booking Flow: How to Get More Clients Without Ads or Extra Staff”

In this dynamic and practical session, Eugene will show you how to:
✅ Attract high-quality leads
✅ Automate your client journey
✅ Increase bookings
✅ Improve retention
✅ Scale your business without burning out

This is the AI-powered game plan your beauty or PMU business didn’t know it needed!

📍Where: Gallagher Estate
🗓️ When: 31 August 2025
🌐 Info & Registration: www.pcasa.org.za

🎟️ Tickets are selling fast. Reserve your seat now — DM us or click the link in bio to register!

11/08/2025

🎤 ANNOUNCING OUR NEXT SPEAKER: Cara du Plessis
We are honoured to welcome Cara du Plessis to the stage at the South African Permanent Makeup Conference, happening on 31 August 2025 at Gallagher Estate.

With an Honours Degree in Fine Arts and a background that fuses both permanent makeup and medical tattooing, Cara is redefining the conversation around ar**la restoration.

💗 Known for her compassionate, deeply human approach and exceptional technical skill, she has helped countless women reclaim their confidence following breast cancer.

🎨 Topic:
“Areola Restoration: Where Art Meets Healing”

Cara’s session will explore how pigment can do more than beautify—it can restore, empower, and heal in ways words can’t. Expect raw honesty, bold insights, and a perspective that will stay with you long after the conference ends.

📍Venue: Gallagher Estate
🗓️ Date: 31 August 2025
🌐 Info & Tickets: www.pcasa.org.za

🎟️ Book your seat today. Link in bio or DM us for info!

11/08/2025

🌎 ANNOUNCING OUR NEXT SPEAKER: Maya (USA – Virtual) 🎥

We are beyond excited to welcome Maya, a true trailblazer in the world of Permanent Makeup, to the PCASA Conference 2025 – beaming in live from the USA! 🇺🇸✨

With award-winning mastery of machine hair strokes and the revolutionary Zola PMU Machine, Maya has transformed the PMU industry with her artistry, innovation, and passion.

💎 Why Maya is a PMU Icon:
🔹 Served thousands of clients around the globe
🔹 Educated thousands of students through her renowned training programs
🔹 Creator of MBL Brow Bosses – one of the first ever PMU mentorship programs
🔹 A regular headliner at international conferences and a judge at top PMU competitions

📢 Topic:
“From Strokes to Success – Mastering Technique, Creativity & Confidence”
Get ready for GEM DROPPING tips that will elevate your skills, spark your creativity, and change the way you approach your PMU craft forever.

📍 Venue: Gallagher Estate
🗓️ Date: 31 August 2025
🌐 Info & Tickets: www.pcasa.org.za

🎟 Seats are limited – book now and be inspired by one of PMU’s most influential artists!

07/10/2024

🌻🌻Hybrid lashes and a touch up Eyebrows for this lovely lady.🌻🌻
Book online with Booksy: http://lariethasmithpermanentmakeupandbeauty.booksy.com
Or
WhatsApp 072 354 6898 for a appointment.


     

29/09/2024

We completed this beautiful client's full face of Permanent Makeup, healed Eyeliner, Eyebrows😍 and adding
💋 Full lips 💋
The colour of the brows and lips will soften to a lighter shade...
Book online with the Booksy App: http://lariethasmithpermanentmakeupandbeauty.booksy.com
Or WhatsApp 072 354 6898 for a appointment

Photos from Larietha Smith Permanent Makeup and Beauty's post 12/08/2024

New price list :
Book online with the Booksy: http://lariethasmithpermanentmakeupandbeauty.booksy.com
Or
WhatsApp 072 354 6898 for a appointment.

25/04/2024

😍Beauty doesn't rinse off🥰

Book online with the Booksy: http://lariethasmithpermanentmakeupandbeauty.booksy.com
Or
WhatsApp 072 354 6898 for a appointment.
   

16/02/2024

👄 Lip blushing is a cosmetic tattoo of the lips that enhances the beauty of the natural lip color, improving the shape of the lips, giving definition and the illusion of fullness. This treatment delivers very natural results, once healed. Filler is great for creating volume in your lips, but lip blush delivers a more natural look and give the illusion of fuller lips. 👄

Book online with the Booksy: http://lariethasmithpermanentmakeupandbeauty.booksy.com
Or
WhatsApp 072 354 6898 for a appointment.

   

30/01/2024

💕💗Permanent Makeup Eyebrows 💕💗
MicroShading, often referred to as the Shadow Effect...
It gives the Eyebrow a gradient appearance with small pin- point dots.
Also known as Ombre powder brows.
Book online with the Booksy: http://lariethasmithpermanentmakeupandbeauty.booksy.com
Or
WhatsApp 072 354 6898 for a appointment.
   

Photos from Larietha Smith Permanent Makeup and Beauty's post 07/10/2023

💕💗Permanent Makeup Eyebrows 💕💗
MicroShading, often referred to as the Shadow Effect...
It gives the Eyebrow a gradient appearance with small pin- point dots.
Also known as Ombre powder brows.
Book online with the Booksy: http://lariethasmithpermanentmakeupandbeauty.booksy.com
Or
WhatsApp 072 354 6898 for a appointment.
   

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Address


105 Dely Road, Ashlea Gardens
Pretoria
0081

Opening Hours

Monday 08:30 - 16:00
Tuesday 08:30 - 16:00
Wednesday 08:30 - 16:00
Thursday 08:30 - 16:00
Friday 08:30 - 16:00
Saturday 08:30 - 14:00