Supersmile

Our visionary, creative, and inspiring leader, Supersmile CEO Lucia Smigel, returns to celebrate the 50th anniversary of the American Society for Dental Aesthetics (ASDA).

Dr. Irwin Smigel, the “Father of Aesthetic Dentistry” and founder of Supersmile, was the president /founder of ASDA which for over 50 years is championing innovation and excellence in cosmetic dentistry.

And all the smart in the know dentists there LOVE Supersmile!

Celebrating 50 years of innovation, education, and beautiful smiles and the extraordinary legacy that started it all!

A little brighter, a lot more confidence. ✨

Sometimes, it’s the subtle changes that make the biggest difference. A brighter smile starts with a consistent Supersmile oral care routine. 2 Minutes, 2 times a day.

The headlines may be from the archives, but the conversation never stopped. From Dr. Irvin Smigel’s pioneering vision to the science of Calprox®, supersmile has always been more than just whitening.

The science was ahead of its time. The innovation continues today. 💙

Brushing your teeth, but make it editorial 💖

✨ NEW + QVC EXCLUSIVE ✨

Meet The Works Peppermint Swirl 🍬🌿

Candy cane lovers, this one’s for you. Crisp peppermint, a touch of sweetness, zero sugar + long-lasting freshness.
Powered by Calprox®, our proprietary ingredient, this all-in-one toothpaste + accelerator formula:

✨ Whitens up to 9 shades in 7 days*
✨ Inhibits plaque up to 10X better
✨ Gently lifts stains without sensitivity
✨ Helps strengthen + protect enamel
✨ Low-abrasion + gentle on teeth and gums
✨ Safe for bonding, crowns, veneers + dentures

QVC Clean Beauty. Powerful whitening. Peppermint perfection.
Your new favorite mint just landed. 💙🍬

POV: the group chat said “bring the essentials.” 💋🪥✨

Step up your whitening routine. ✨ Supersmile Professional Whitening Accelerator works with any toothpaste to boost your whitening results, but we recommend pairing it with your favorite Supersmile toothpaste for the ultimate smile upgrade. Whiten up to 7 shades in just 7 days with no sensitivity when paired with the right supersmile toothpaste. 🦷✨

A little floral. A little fresh. Entirely unexpected. 🌸

Discover supersmile Fluoride-Free Rosewater Whitening Toothpaste. Luxurious Moroccan rose and a hint of American spearmint deliciously clean and refresh your mouth every time you brush. A soft floral twist meets cooling mint for a uniquely delicious experience.

Elegant, balanced, and unexpectedly refined. ✨

Happy Labor Day from Supersmile. 🤍 💙

Long weekend mode: ON. ☀️🌊 Keep your smile fresh wherever Labor Day takes you with Quikee the perfect on-the-go refresh, no toothbrush required. ✨

FreshSmile OralCare BeachEssentials